Overview
Global ashwagandha demand has tripled since 2020. We cover KSM-66 vs root powder, withanolide specifications, USDA organic certification, and export documentation.
Key Insights for Importers
Global ashwagandha demand has tripled since 2020. We cover KSM-66 vs root powder, withanolide specifications, USDA organic certification, and export documentation.
For all Indian herbs going to EU and US supplement markets, require an ICP-MS heavy metals test (As, Cd, Pb, Hg) from a NABL-accredited lab. Heavy metal limits in herbs are strict — and some Indian growing regions have naturally elevated soil levels.
India's Export Infrastructure: What Buyers Should Know
India's herbal export sector has developed a two-tier quality structure. The organised tier — FSSAI-licensed processors, NABL lab testing, organic certification — produces reliably compliant products at premium prices. The unorganised tier produces cheaper product that regularly fails EU and US testing. The price difference between tiers is typically 20–40%, but the risk difference is orders of magnitude greater. For buyers supplying supplement brands, health food retailers, or pharmaceutical companies, sourcing exclusively from the organised tier is non-negotiable — a single failed batch can trigger a brand recall.