Overview
Both are instant coffee but the processing, pricing, and market positioning are completely different. Here is a buyer's guide to choosing the right format.
Key Insights for Importers
Both are instant coffee but the processing, pricing, and market positioning are completely different. Here is a buyer's guide to choosing the right format.
Request moisture content (target 10–12%), screen size distribution, and defect count (SCAA methodology) for all Indian green coffee. For EU organic buyers, the NPOP Transaction Certificate must be issued per shipment — not just per year.
India's Export Infrastructure: What Buyers Should Know
India's coffee sector is undergoing a generational shift. Estate owners — many third or fourth generation — are investing in processing infrastructure, international cupping certifications (Q Grader), and direct trade relationships with roasters globally. The Coffee Board of India's Specialty Coffee programme provides market access support including participation in international trade shows and lot promotion through online platforms. For importers considering an India direct-sourcing programme, this is the optimal moment: supply is growing, quality is improving, and pricing remains competitive versus Central American specialty origins.