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Immunity-Boosting Herbs: Ashwagandha and Tulsi Exports Surge During COVID
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Immunity-Boosting Herbs: Ashwagandha and Tulsi Exports Surge During COVID

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COVID-19 drove a global surge in demand for Ayurvedic herbs. Ashwagandha, tulsi, amla, and giloy exports saw unprecedented growth in 2020.

Overview

COVID-19 drove a global surge in demand for Ayurvedic herbs. Ashwagandha, tulsi, amla, and giloy exports saw unprecedented growth in 2020.

$53B (record)India Agro Export
15–40%Organic Premium
Dec 2025EUDR In Force
Steady 8%/yrExport Growth
India's agro export infrastructure — growing capacity, improving quality standards, and expanding global market access.
India's agro export infrastructure — growing capacity, improving quality standards, and expanding global market access.

Key Insights for Importers

COVID-19 drove a global surge in demand for Ayurvedic herbs. Ashwagandha, tulsi, amla, and giloy exports saw unprecedented growth in 2020.

Market Intelligence

Indian agro export data is published monthly by APEDA and DGFT. Registering for APEDA's exporter database gives access to HS code-level trade data — useful for benchmarking supplier pricing against actual export statistics.

India's Export Infrastructure: What Buyers Should Know

The structural trend most important for long-term procurement planning is India's ongoing investment in food processing infrastructure. The Production-Linked Incentive (PLI) scheme for food processing has catalysed USD 1.4 billion in new factory investment since 2021. This capacity expansion is gradually shifting India's export mix from raw agricultural commodities toward processed and value-added products — organic certified, private-label packaged, and traceable-origin formats. Importers who establish direct relationships with Indian processors now will benefit from preferential allocation as this new capacity comes online.


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