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Natural Products Expo West

Radiance Overseas exhibits annually at Natural Products Expo West — North America's largest natural and organic products trade show. Meet our certified NPOP organic spices, rice, pulses, herbs, and superfoods.

🌱 Natural & Organic
📅 Annual March
🇺🇸 Anaheim, CA
🌍 North America's Largest
Founded 1981World's largest natural products show3,000+ Exhibitors86,000+ Annual Visitors★ Annual March, Anaheim, California
🗓️
Founded
1981
🏛️
Exhibitors
3,000+
👥
Visitors
86,000+
📅
Frequency
Annual
About the Trade Fair

About Natural Products Expo West

Natural Products Expo West is the largest natural, organic, and healthy products trade show in North America, founded in 1981 and held annually in March at Anaheim Convention Center, California. Attracts 3,000+ exhibitors and 86,000+ trade visitors from across the USA and Canada — the single most important venue for natural products buyers from major US natural retail chains (Whole Foods, Sprouts, natural supermarkets, and independent natural food stores).

Organized by New Hope Network (Informa Markets), Expo West sets the global agenda for natural and organic product innovation, consumer trends, and sourcing strategy. Indian organic exporters, APEDA-registered suppliers, and NPOP-certified producers use Expo West as their primary US market entry platform. Radiance has exhibited continuously at recent editions, connecting directly with US natural retail importers, distributors, and brand procurement teams.

Strategic Importance

Why Natural Products Expo West Matters

Natural Products Expo West is the critical US market gateway for Radiance Overseas — the largest single concentration of natural retail buyers and importers in North America, and the primary source of relationships for our US organic and natural products pipeline.

Expo West brings together the entire North American natural products supply chain: Whole Foods, Sprouts, and independent natural supermarket chains; natural supplement and functional food brands; USDA NOP importers and distributors; organic retail networks; and health-conscious mainstream retailers. The annual March event has become the must-attend venue for Indian organic exporters seeking to break into the US natural channel — APEDA and NPOP certifications position Radiance competitively for Expo West's buyer demographic.

Key buyers: Whole Foods Market & Sprouts Farmers Market · Independent natural food stores · Natural product distributors · USDA NOP importers & brokers · Functional food & supplement brands · Health-focused mainstream retailers

Our Natural Products Expo West Journey

Year-by-year attendance — green tabs mark exhibited editions.

2024
Exhibited
2023
Exhibited
2022
Exhibited
2021
Exhibited

Anaheim Convention Center

Where Natural Products Expo West is held annually each March · 3,000+ exhibitors · 86,000+ visitors · Founded 1981

Where to Find Us

Natural Products Expo West Venue

Natural Products Expo West is held at Anaheim Convention Center, a major North American exhibition facility in Orange County, Southern California. The venue provides state-of-the-art meeting facilities, dedicated pavilion space for international exhibitors, and convenient access to Los Angeles area hotels and transportation.

Anaheim Convention Center is located 30 minutes from Los Angeles International Airport (LAX), 15 minutes from Long Beach Airport (LGB), and 45 minutes from Ontario International Airport (ONT). The facility offers on-site parking, adjacent hotel options, and direct freeway access. Indian exhibitors are typically grouped in dedicated international pavilions, facilitating buyer connections and networking with related exporters.

Address: Anaheim Convention Center, 800 W. Katella Ave, Anaheim, CA 92802, USA · Parking: On-site available · Airport: LAX (25 km, ~30 min)

Natural Products Expo West venue

Tips for Buyers Meeting Radiance at Natural Products Expo West

Radiance Overseas Catalog

Products We Showcase at Natural Products Expo West

Indian-origin agro and ingredient products from our 169+ catalog directly relevant to buyers at this trade show. Click any product to view specifications, packaging, and pricing.

Organic Spices→ Indian Rice (Basmati & Non-Basmati)→ Organic Herbs & Superfoods→ Organic Pulses & Lentils→ Oil Seeds→ Dry Fruits & Nuts→ Organic Coffee→ Dehydrated Products→

Browse All Product Categories

Indian Rice Indian Spices Coffee Pulses & Lentils Oil Seeds Cereals & Flour Dry Fruits & Nuts Dehydrated Products Herbs & Crude Drugs Food Chemicals Animal Feed Essential Oils

Photo Gallery

Trade Show Floor
Trade Show Floor
Exhibition Hall
Exhibition Hall
International Buyers
International Buyers

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Frequently Asked Questions

When is Natural Products Expo West held?+
Natural Products Expo West takes place annually in March at Anaheim Convention Center. Expo West 2025 is scheduled for March 4–6, 2025.
What is the focus of Natural Products Expo West?+
Natural Products Expo West specializes in natural, organic, and healthy food products including supplements, functional foods, organic spices, natural beverages, superfoods, and health-focused consumer goods. It is the premier North American venue for natural products sourcing and innovation.
How can I meet Radiance Overseas at Expo West?+
Email info@radianceoverseas.com or call +1-469-544-9746 at least 4–6 weeks before the event. Include your company name, target products, and destination markets. We share our booth location 2 weeks before the show and can prepare samples for your specific requirements.
What products does Radiance showcase at Expo West?+
Certified NPOP organic spices (turmeric, cumin, coriander, black pepper, cardamom), Indian basmati and non-basmati rice, organic pulses (chickpeas, lentils), oil seeds (sesame, flax), herbs, coffee, and superfoods. All products carry APEDA certification, NPOP organic status, and meet USA USDA NOP and EU organic equivalency standards.
Who are the typical buyers at Expo West?+
Whole Foods, Sprouts, independent natural supermarkets, natural food distributors, supplement and functional food brand companies, USDA NOP importers, and mainstream retailers seeking natural product lines. Buyer attendance typically includes purchasing managers, sourcing directors, and category specialists from major natural retail chains.
How long has Radiance attended Natural Products Expo West?+
Radiance has exhibited at multiple recent editions of Expo West, building strong relationships with North American natural retail importers and distributors. We continue to attend annually to maintain and expand our US natural products channel.

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