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SPECIALTY · TRADE SHOW
SUPPLY SIDEWEST + EAST

North America's Leading Supplement & Ingredient Buyer Expo

SupplySide is North America's leading supplement and ingredient buyer expo network organized by Informa Markets, founded in 1997. The network features SupplySide West (Las Vegas, October) as the flagship event with 1,400+ exhibitors, plus S

Founded 1997 2 US Editions 1,750+ Exhibitors US Supplement Buyers
North America's premier ingredient event Las Vegas + NJ editions US supplement brand access Strong botanical demand
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Visitor Countries
50+
👥
Trade Visitors
17,000+
🏭
Exhibitors
1,300+
📅
Frequency
Annual · Late October–Early November
About the Trade Fair

About SupplySide

SupplySide is North America's leading supplement and ingredient buyer expo network organized by Informa Markets, founded in 1997.

The network features SupplySide West (Las Vegas, October) as the flagship event with 1,400+ exhibitors, plus SupplySide East (NJ, April) as a smaller East Coast edition.

Strategic Importance

Why SupplySide Matters for Indian Exporters

SupplySide West is the dominant North American trade event for the dietary supplement and functional foods value chain — brand owners, contract manufacturers, ingredient distributors, and private-label retailers converge here to source and validate annual ingredient roadmaps. India is the world's largest origin country for standardized ashwagandha, turmeric extracts (95% curcumin), and herbal botanicals; US supplement brands depend on Indian supply for cost-competitive, USP/EP-verified ingredient grades.

Key buyers: US supplement brands (NOW Foods, Garden of Life, GNC, Vitamin Shoppe) · Private-label manufacturers · Sports nutrition brands · Functional beverage formulators · Pharmacy chains · Costco/Walmart wellness teams

SupplySide venue
Radiance Overseas Catalog

Products We Showcase Here

Indian-origin agro and ingredient products from our 169+ catalog directly relevant to buyers at this trade show. Click any product to view specifications, packaging, and pricing.

Ashwagandha Root → Indian Superfoods → Psyllium Husk (NOP) → Essential Oils Range → Senna Leaves → Turmeric Powder (Curcumin) → Moringa Powder → Basil Seeds → Galangal Root → Mustard Oleoresin → Flax Seeds → Organic Herbs Range →

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Indian Rice Indian Spices Coffee Pulses & Lentils Oil Seeds Cereals & Flour Dry Fruits & Nuts Dehydrated Products Herbs & Crude Drugs Food Chemicals Animal Feed Essential Oils
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Frequently Asked Questions

When is SupplySide held?+
Annual at the host venue. Confirmed dates and exhibitor lists are available at the official trade fair website. Radiance Overseas tracks editions for buyer-side market intelligence.
Who organizes SupplySide and who are typical buyers?+
SupplySide is organized by Informa Markets. Typical attendees include US supplement brands (NOW Foods, Garden of Life, GNC, Vitamin Shoppe) · Private-label manufacturers · Sports nutrition brands · Functional beverage formulators · Pharmacy chains · Costco/Walmart wellness teams relevant to the host market — sourcing teams, B2B procurement, and distribution channels covering the regional supply chain.
What Indian product categories see strongest demand at SupplySide West?+
Standardized ashwagandha extract (1.5–5% withanolides, KSM-66 alternative grades), turmeric/curcumin extract (95% curcuminoids), boswellia (frankincense resin extract), moringa leaf powder and extract, gymnema sylvestre, garcinia cambogia, tulsi (holy basil), brahmi, neem, and standardized herbal extracts under USP/EP/IP pharmacopoeia standards see strong demand from US supplement brands, contract manufacturers, and sports nutrition companies — anchored by NSF, USP-Verified, Non-GMO Project, USDA NOP Organic, and FDA cGMP compliance.
Does Radiance Overseas attend SupplySide?+
Radiance Overseas currently follows but does not exhibit at SupplySide. We monitor the event for market signals and are happy to schedule sourcing meetings around the event window. Contact info@radianceoverseas.com or +91-9691201501 (India) to set up a B2B conversation.

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